Your online presence is built around your website or mobile app's Information Architecture. This is where all the magic happens. The target audience is well defined and considered within the information architecture. A strong and withstanding content strategy is developed to gratify your customers and their needs, inquiries and expectations. Accordingly, specially tailored content, features, navigational schemes and communication channels will be established.
Websites and mobile applications built with a clear and well-planned Information Architecture have higher chances for conversions, and they will provide for a better understanding of your target audience.