Data Visualizations

Data Visualization is the gateway to making your data meaningful. Effectively visualizing your data is the engine for value creation — where you find answers to the critical questions that enable your organization to increase earnings, grow customers, create efficiency, develop new products, and navigate the competitive landscape. Innovative Data Visualization reveals the patterns, possibilities and paths to success that are present in your data. Powerful Data Visualization Includes:

  • KPI Development
  • Scorecards and Performance Displays
  • Dashboard Design and Development
  • Simulation Modeling
  • Mobile Interfaces

Clear and simple Data Visualization is what makes your data meaningful.

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Data visualization is the graphic representation of data. It involves producing images that communicate relationships among the represented data to viewers of the images. This communication is achieved through the use of a systematic mapping between graphic marks and data values in the creation of the visualization. This mapping establishes how data values will be represented visually, determining how and to what extent a property of a graphic mark, such as size or color, will change to reflect changes in the value of a datum.

To communicate information clearly and efficiently, data visualization uses statistical graphics, plots, information graphics and other tools. Numerical data may be encoded using dots, lines, or bars, to visually communicate a quantitative message. Effective visualization helps users analyze and reason about data and evidence. It makes complex data more accessible, understandable and usable. Users may have particular analytical tasks, such as making comparisons or understanding causality, and the design principle of the graphic (i.e., showing comparisons or showing causality) follows the task. Tables are generally used where users will look up a specific measurement, while charts of various types are used to show patterns or relationships in the data for one or more variables.

Data visualization is both an art and a science. It is viewed as a branch of descriptive statistics by some, but also as a grounded theory development tool by others. Increased amounts of data created by Internet activity and an expanding number of sensors in the environment are referred to as "big data" or Internet of things. Processing, analyzing and communicating this data present ethical and analytical challenges for data visualization. The field of data science and practitioners called data scientists help address this challenge.

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